Google Page Rank Put To The Test.
News on Google
How much does Google Page Rank really matter? Having a PR6 or a PR0 does it really matter? What do people do to warrant a PR0, and can a website recover from a PR0 to regain a PR6? And if a website is awarded a PR0 how does it affect referrals from Google? How do the results pages reflect changes in the Page Rank Rating of webpages in a PR0 website? These questions and more Microdoc News is ready to find out. The Microdoc News site is put to the test once more. Everyone seems to know the theory and there are advisors out there who can tell you about page rank, but how many have actually put page rank to the test and observed first-hand what effects page rank really has on a site? [Elwyn Jenkins: MicrodocHeadlines] [John Lawlor: John Lawlor - business-blog consulting]
10:38:03 PM    

Tips About Setting up Online Events.

ChannelSeven.com: The Elegant Online Event

WebTrends' Director of Marketing Brent Hieggelke has been a driving force at NetIQ for the development of online events. Since his hiring in spring 2000, the product division has launched and steadily grown its investment in Webcasts. This year, it will produce four or five of them -- compared to approximately nine live events per quarter. [...]

Michael Kushner, director of integrated media solutions for Reed Business Communications, has been at the helm of several sponsored events and knows that getting the look and sound right is a prerequisite for spurring attention.

"For our sponsors, it's all about lead generation. I don't want to go to them with egg on my face and say we had five streams," Kushner said. He has found that tending to production values is key to preventing that.

Web conferences and webcasts are a cost-effective way to handle prospects that are quite interested in your offering (and probably quite far in the sales cycle already,) but are not ready to travel. That said, this article reminds us that attention to proper production values and technical details matters a lot.

[MarketingFix] [John Lawlor: John Lawlor - business-blog consulting]
10:37:11 PM    

How to Turn Webinars Into Sales Leads.

MarketingSherpa: When Traditional Software Marketing Tactics Fail, Try Adding Workshops to Your Web Site

A detailed look at how a software vendor in the commercial mortgage industry uses educational material such as online workshops to detect new business.

[MarketingFix] [John Lawlor: John Lawlor - business-blog consulting]
10:36:33 PM    

7 Tips to Increase Your Site's Ability to Get Leads.

ClickZ: Challenge: Get More Leads by Next Friday

Here's what this article suggests you do to improve your site's ability to collect leads from its visitors:

Message Must be Relevant (Identify the benefits and value your products or services confer)

No Jargon

Don't "We" All Over Yourself (The first rule of online success is it's never about you)

Keep It Need-to-Know (Ask for as little information as possible)

Help Them See It (Evaluate text scannability)

Qualify Better (Let visitors know briefly who you are, what you do, and what you offer)

Test, Measure, and Optimize

[MarketingFix]

[John Lawlor: John Lawlor - business-blog consulting]
10:35:51 PM