Wednesday, July 13, 2005

BuddyBuzz: High-speed text for tiny screens.

Another interesting technology for m-Learning?

News.Com: Reading phone text one word at a time. The technique, known as Rapid Serial Visual Presentation, or RSVP, makes up for the tiny screens on mobile phones by presenting just one word at a time in the center of the screen for a fraction of a second before moving on to the next word. [Tomalak's Realm]


10:45:09 PM    

Marketing 101.

Awareness - Interest - Preference - Action. But awareness (attention) comes first. How to get the attention? As the author of the article (below) says, "What's new is the insistent voice of the blogosphere beginning to dominate the conversation between vendors and customers."

Page Views are dead - it's about attention.

Steve nails it! It's not about things that you passively search or consume. It's about what you actively pay attention to: who you subscribe to, what you blog about, what you link to, what you bookmark, what you pay for, what you actively listen to or watch, what you recommend, etc.! Go Steve go!

From Cogosphere: Information will search for you .:

via [Roland Tanglao's Weblog]
2:31:28 PM    

How does podcasting fit into e-Learning?

One-Minute Tip is an example. These are mostly tutorial-type podcasts, perhaps more appropriately referred to as "workflow" learning or electronic performance support, but for the right person in the right situation, they can resolve a performance problem just by showing someone "how."


2:25:20 PM    

More on "what do we call this '-casting' stuff?"

Here is Scoble's take on it, at least as the argument rages at Microsoft.

Blogger gives incorrect data about podcasting at Microsoft.

I believe that podcasting is audio files delivered over RSS but that it's better to specifically name other things as to the type of file that gets delivered. For instance, I believe that what we do over on Channel 9 is a vlog or video blog.

Why? Cause podcasting in my mind is "Personal On Demand Casting"

[Scobleizer: Microsoft Geek Blogger]


12:08:23 PM    

The Word-of-Mouth network.

Tim Bray talks about the new PR.

Tim Bray: The New Public Relations.

The word-of-mouth network. Now more efficient than ever. If you don't participate WHILE THE CONVERSATION IS GOING ON you DO NOT EXIST!

When I say I bias toward posting fast, this is what I mean.

Other people who are slower just will get locked out of the world-wide conversation.

Are you participating?

You wanna know how to pitch an idea out there? Well, let's just put it this way: I don't send Russell Beattie email. I post.

And I read.

I post. How about you?

[Scobleizer: Microsoft Geek Blogger]
12:05:23 PM    

A rose by any other name.

Or, you say "podcast", I say "mediacast." What do we call these things collectively, and how do we avoid confusing the decision makers?

"The iPod is associated with audio...it may well do photos and video in the future too, but can it break its brand from the audio shackles?

In the same way ... what Channel 9 does is best described as video blogging, or vlogging (urgh!), (you were right by way, now you're wrong ;-), the act of recording your screen is what screencasting is (not just in Flash btw, any video output format)."

[Alex Barnett blog]


12:00:18 PM    

Better audio.

This question comes up a lot from e-Learning producers, usually in the context of making voice-overs for e-Learning. I disagree with Jon about "soundcards shouldn't add much noise." The problem frequently comes from other sources, especially if the compter in question is a laptop. In my opinion, if you are going for quality and production value, you must not cut corners on your audio production and post-production. The standard in the user's mind is always broadcast television, computer game audio, and music MP3's. If you do things on the cheap, you are going to come off as less credible than your competitors, who bit the bullet and paid for quality.

Eliminating audio hiss. Jon Udell: Eliminating audio hiss - just a comment via del.icio.us/tag/audio+hiss - if you can get the A/D conversion done away from the computer, great, but most half-decent soundcards shouldn’t add much noise. What can make a big difference is boosting the signal as close to its source as possible ... [Raw]


11:51:29 AM    

Online media: Vlogging.

aka VODcasting. Potentially useful for delivering workflow information and instruction, customer or user education/help, and marketing.

Blogging + Video = Vlogging. Got room for one more online media trend? Here come the vloggers, who have added video shorts to the user-created media mix. Part 1 of a three-part series. By Katie Dean.PLUS: The Vlog World's Greatest Hits. [Wired News]


11:44:49 AM    

Firefox security concerns.

Firefox update completes busy patching day. It's raining security updates [The Register]


11:40:53 AM    

Marketing: Keyword use.

Keyword Prices Stable, Search to Reach $5.6 Billion. Keyword advertising prices stabilized in the second quarter, according to separate surveys by investment banks SG Cowen and Piper Jaffray, reports AdWeek (via MediaBuyerPlanner). SG Cowen said... [MarketingVOX - The Voice of Online Marketing]


11:39:22 AM    

Benefits of e-Learning.

This is sort of a "gee-whillikers-Mister-Science" kind of article, at least six months to a year behind where most readers of this Weblog are. However, it may be worth clipping for your sales and marketing file, to help prospects understand how e-Learning can solve their time-and-place issues for personal professional development.

E Learning: Why Choose Online Education? - John Thompson, Web Pro News. The Internet boom is far from over, although it has been taking a slightly different slant in the past few years; hardly surprising as technologies advance and trends change. The World Wide Web is the largest resource of information in the whole world and [Online Learning Update]


11:38:31 AM    

Global peace through e-Learning?

This article mainly addresses technical issues required to support globally collaborative experiential learning. The most important issues in e-Learning (just as in any other kind of learning) have to do with change management. When we look at global collaboration between learners, conflict management between different sets of values is another area for the designers' concern. The possibility for significant conflict, misunderstanding, and irreconcilable differences is huge. Be sure that your design includes ways to productively and positively resolve such differences, or the outcome might not be so peaceful.

Globally Collaborative Experiential Learning - Takeshi UTSUMI, Turkish Online Journal of Distance Education. Economic interdependence among nations and cultures is spawning a global economy. Globalisation also highlights clashes of divergent cultures and belief systems, both political and religious. If global peace is ever to be achieved, global-scale education, [Online Learning Update]


11:33:48 AM    

Learning space design: virtual and physical, formal and informal.

Be careful not to assume that learning in the virtual space is simply learning in the physical space carried on by other means. Assumptions about learning are more powerful than learning design.

Design of the Learning Space: Learning and Design Principles - Chris Johnson and Cyprien Lomas, Educause Review. “Learning spaces encompass the full range of places in which learning occurs, from real to virtual, from classroom to chat room.”[Online Learning Update]


11:18:33 AM    

How do you know Bill Gates likes you?

He puts you out of business last. Heads up if your e-Learning application is open source.

Microsoft to go open source?.

(InfoWorld) - Could Microsoft's software run eventually on open source systems such as Linux? One top executive of the open source movement believes it could well come true.


11:15:09 AM    

Methanol to power mobile phones.

One of many issues that m-Learning developers face is battery life. Most hand-held devices suffer from lack of staying power. Now rechargeable fuel cells are about to offer a "green" solution to this problem.

Mobile phone fuel cells coming in 2007.

(InfoWorld) - A fuel cell technology that will offer a quick fix for dead or dying mobile phone batteries looks as if its going to be available for millions of people for the first time in the world in Japan in 2007, Japan's two biggest mobile communications carriers said Wednesday at the Wireless Japan 2005 Expo.


11:11:03 AM