Webmasters Weary of Latest Google Tweaks).

(SOURCE:Webmasters Weary of Latest Google Tweaks)- Search engine optimization tricks are OK, but in the long run having frequently updated relevant content, lots of relevant links with relevant link texts, simple URLs with relevant keywords in them, an RSS file and pinging weblogs.com when your content is updated  are the only  sustainable ways to get high ranking in search engines.

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More than anything, the most recent brouhaha over Google algorithm changes points to the danger of relying too heavily on search-result positioning for one's business, experts say. All sites should follow a set of accepted best practices for being search-engine friendly, such as including enough content with key phrases and having descriptive titles on Web pages, said Heather Lloyd-Martin, president and CEO of SuccessWorks Search Marketing Solutions.

Those that rely too much on the latest optimization tricks are left in a cat-and-mouse game with Google and other search engines.

"The rules of the game haven't changed, but a lot of people don't want to learn them yet," Lloyd-Martin said. "Sites need to error more on the side of the customer rather than the search engines."

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