Marketing comes to blogland
See Success of Weblogs heralds big future in today's Chicago Tribune. The article includes the following:
Dr Pepper/Seven Up is already testing this theory by mining the Blogosphere to launch an unusual marketing campaign for a new flavored milk drink called Raging Cow.
The beverage, currently available in five test markets, is aimed at teens and young adults, a demographic that has embraced blogging. To create a buzz about Raging Cow before its national launch, Richards Interactive culled through 300 blogs to find the ones that appeared most influential. The teens writing the blogs, including the likes of boymeetslife.com, italianize.com and sparkley.net, are getting some merchandise and Amazon.com gift certificates in exchange for testing the milk and expressing their opinions online during the next few months.
Richards Interactive also created a blog, ostensibly written by the raging cow herself, punctuated with the slogan, "The Revolution Will Be Homogenized."
When I see Glenn identified as the "Westlaw Instapundit", I'll know that he has sold the naming rights. I hope he gets a good price.
Update: Amygdala clues us in on another pitch, of a different stripe -- a solicitation from the Heritage Foundation.
8:55:34 PM 
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