From Dave Pollard's excellent new blog, How to Save the World, comes a piece of advice that could be helpful for people who want to effect change in just about any sphere of activity. It also hints at the challenge inherent in such an agenda.
[...] Change Management is all about getting people to do different things, or things differently. In business, the guru of the moment on this subject is John Kotter. In his book Leading Change he describes the eight steps to getting people to do different things or things differently, and they are irrefutable:
Establish a sense of urgency
Form a powerful guiding coalition
Create a vision
Communicate the vision
Empower others to act on the vision
Plan for and create short-term wins
Consolidate improvements
Institutionalize the change
The underlying principle here is that, in business as in real life, you don't bring about sustained, meaningful change by edict. You need to persuade, enthuse, and engage people in sufficient numbers to change behaviours, laws or processes. If you want to do this in your business, buy Kotter's book, since that's what it's focused on. But the same preconditions apply to political, economic, artistic, scientific, spiritual or moral change. Whether the change agent is a preacher or a politician or a philosopher or a post-modernist, the process is the same. [...]
