CIOs wake up and smell the coffee
John Patrick on Blogs. Insightful. Eloquent. The guy oozes common sense. Heck, I'm almost quoting the whole interview.
I think a lot of times people see something come along and they say,
"What's the big deal? We had that in 1972,"—like knowledge management
or artificial intelligence. When instant messaging started, a lot of
people said, "oh, this is no biggie. We had this on the mainframe in
the 1960s." It's true—we did. But what makes IM different is that now
we have the Internet—the widespread sharing of information. That allows
for collaboration, it allows for a global effort. So it spawns many
more ideas, it allows a new thought to take off like wildfire.
[...] Blogs have the power to introduce new voices into the mix, which will
enrich the quality of information available. Voices not necessarily
heard before, thanks to limitations of money, access or
hierarchy—you're not the CEO, you're just a guy with a big idea—now you
can bridge those gaps. Say you're a CIO who wants to develop some
thought leadership around the need to rethink the company's approach to
mobile workforce strategies. Blogs can give you access to the
grassroots and to your peers that you might not otherwise have had.
[...] There are millions of people who are experts at certain things, have a
point of view and are good communicators. They are not journalists in
the traditional sense, but they will create large amounts of
information that will be syndicated around the world. People will no
longer just do a Google search to find information on a topic. Instead,
they will search the blogsphere to find out what those in the know are
currently thinking and writing on a topic.
[...] I suspect that blogging is already happening, in most major companies
today, even though the CIO may not have ever heard of it. Run a search
across the intranet and look for XML blog files. You'll find them.
[...] We all know somebody in our organization who knows everything that's
going on. "Just ask Sally. She'll know." There's always a Sally, and
those are the people who become the bloggers.
(via Internet Time Blog)