From 5th to 3rd
In my previous post I wrote about the need for PRDs and strategy. The time has come for me to focus more heavily on producing those documents that are needed for my product. Until now, I have been heavily involved in project management, and in operational affairs. I am going to have to back away from those activities and focus more heavily on writing.
This transition from heavy involvement to necessary involvement can only occur under the following circumstances:
- There are sufficient project plans and project management resources in place to cover project management needs. This is difficult because we have even fewer project managers than we have product managers. Project management is an intense responsibility that requires focus and dogged-ness.
- Operations and CRMs need to take the lead in customer communications. I shouldn't be worrying about operational communications. Of course, the job of the product manager is to be a customer advocate, but I should not be coordinating testing schedules.
- Any project that is not UMD, Content Management, or Authentication is going to have to go on the back burner.
It is dificult to pull away from activities that accomplished something, like the AT environment project, but I gotta do it. It's like travelling up a hill at 65 MPH and shifting from 5th down to 3rd. The thing is going to make some noise, and it may slow down some, but it has to be done.
1:54:09 PM 
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