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Wednesday, September 24, 2003



Nice rant on Social Network problem of assigning gradations of knowing someone.

At the moment, I have essentially 3 categories:

1) Those who would immediately know me and be willing to call me back.  This includes most relatives and close friends, college roommates, some old co-workers, and then those people who you have been working with recently, or whom you met recently.  (a relatively small group).

2) Those who may know me, or I may know them, or those of category 1 that I've lost touch with.  In most cases there is some uncertainty about the quality or currency of their contact information.  (probably twice or three times the size of group 1).

3) Restaurants, Service Providers, etc.  Not required to know a specific person - it may help, but the point is that you can reach out, talk to a person and get something accomplished.

Most of the problem described here seems to be related to my category 2.  People who I may have entered into my Palm, but never kept up with.  Or people who I want to move to category 1, but am not sure how to accomplish this. 

===============

Reminds me of the days of looking in a facebook (college) seeing a pretty face and thinking, gee how can I get to know her better.  I met her in English 101 last semester, and ... so on.  The missing information is who we know in common.

The problem is the Horizon problem of networks - I cannot see past about 2 degrees - Friend of a friend.  So if none of my friends know this cute girl, that I know of, I cannot get an introduction.  My chances just declined.

================

On the other hand, things can work.  I recently saw a job posting through my grad school.  Thought, I know someone at the company from my Church.  Called them and asked whether they knew the hiring manager, and if so, what would be appropriate to connect us.  Worked like a charm - That's networking!

Three Overlapping social networks were required to make the connection: School-Company=Posting; Company-Church=Social Contact; Company-Company=Professional Connection to my Social Contact.

Relationships are multi-valent.

Granularities of relationships.

Codifying Relationships
  - Posted by Liz Lawley at 2:22 PM

One of the problems that plagues the “YASNSes” (as Clay calls the growing number of social networking systems) is how to define or codify relationships.

On the one hand, trying to make all relationships equal and bidirectional, as Friendster and LinkedIn currently do, is clearly problematic. As I wrote on Joi Ito’s LinkedIn wiki page:

I’d also like to be able to differentiate between (at the minimum) two types of contacts—those whom I’m willing to receive referrals from, and those whom I’m willing to have make referrals on my behalf. There are far more in the first category than the second. I’m more than happy, for example, to have Meg Hourihan or Anil Dash send someone to me. But since I don’t have extensive working relationships with either one, I’m not sure I’d want them to be the first line of introduction for me to someone else—for that, I’d be more comfortable with someone like Joi or Clay Shirky or someone I’ve worked more closely with.

But today I was playing with a pre-alpha version of a new system that does in fact allow me to define types of relationships, and as others have pointed out, that has its own set of problems. In the system I was looking at, I was given the following options:

  • I am a close friend of this person
  • I am a friend of this person
  • I am an acquaintance of this person
  • I know this person (by reputation)
  • I know this person (in passing)
  • I am related to this person
  • I would like to know this person

I was trying to categorize my relationship to another system user, a well-known Silicon Valley entrepreneur. I’ve met the person at a party, and had a brief conversation, but I have no idea if the person remembers me. I’d like to get to know the person better. So…I might be “an acquaintance,” I do “know the person in passing,” I definitely “know the person by reputation,” and “I would like to know this person” better. What do I choose? (I ended up giving up, btw, and not choosing anything.)

This is where David Weinberger’s concerns about making the implicit explicit become most relevant for me. Relationships are complicated. Expressing them algorithmically is terrifically difficult. Reducing the complexity takes something important way from the relationship. And forcing users into these choices without a clear and compelling payoff for doing so (payoff for the users, that is…clearly the marketers and demographers get a payoff!) seems doomed to failure. [Many-to-Many]

Marc's response to Liz's post............

My bet is that there WILL be a way to algorithmically express dynamic - changing relationships.  Afterall - that's what real life is.

Dynamic, adaptive user experiences are where it's at.

I also bet that this new system Liz is talking about will be able to handle OTHER kinds of challenges presented to the social networking world - like "why would I want someone to link to my FOAF file?" or "what I show to a stranger should be different than what I show to a close friend." 

I also have it from a very good source, that this un-named new pre-alpha system will attempt to grapple perhaps the BIGGEST challenge of them all: "how do we inter-connect and share social networks BETWEEN disparate social networks"?  You have to imagine aggregating people together, but if 'someone' could do it - that would be totally cool.

[Marc's Voice]

I've thought about this a little and I think the problem here is that the current approaches only tackle half the problem.

It is reasonable to expect that being able to define a relationship in more accurate terms than the simple "friend" is a good thing.  Yet in Liz' case the increase in granularity lead to hieghtened indecision and ultimately an inability to make a choice.  We know granularity is important, yet further increasing it will lead to more indecision, not less.

My take is that the missing piece is a recognition that relationships are multi-valent.  From such a viewpoint statements like:

  • I know this person (by reputation)
  • I would like to know this person

do not define a relationship, but name some of it's many characteristics.  Being able to choose many of these statements (and you could expand the list of statements considerably) allows you to provide depth and, where necessary, inconsistency to how you view the relationship at that time.

[Curiouser and curiouser!] Click here to send an email to the editor of this weblog. comment [] 148 1:19:12 AM G!.


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