shesafish

	Friday, April 18, 2003

 Web Credibility Project

Semantic Studios: Trust by Design. Peter Morville.

In recent months, I've become a big fan of the Stanford Persuasive Technology Lab and the Web Credibility Project. Their studies regarding how people evaluate a web site's credibility show the critical importance of information design and structure.

[Tomalak's Realm]

3:28:35 PM  comment [] |