PC 1.0, iPhone 3.0 and the Woz: Everything Old is New Again. Taking a look back at a Steve Wozniak interview is a window into a time when the industry was completely and utterly dependent upon hardware innovation; before it became such a commodity at the hardware layer that the software could only be so differentiated. That is, until iPod and iPhone. The iPod accessory business itself is already a $2B market, and there has really been no such thing as "software value-add" to the hardware accessory itself. With iPhone 3.0, this changes. [Feedburner: O'Reilly Digital Media: Mac] comment []11:09:06 AM