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Lijit Search

Ashton Udall over at the Product Global blog makes a couple of straightforward, but frequently ignored, observations:

• Companies have constrained capacities.  That is, they cannot do everything at once.  Furthermore, commitment to a strategy - by definition - consumes a great deal of capacity.  Often, little capacity is reserved for the cultivation of additional strategic and growth options.
• A portfolio of prospective innovations need not be created in one shot; they can be created dynamically over time.

As Ashton points out, it is extraordinary unlikely that a company will get it right with its first shot - even if they use a shotgun.  It sure helps to be aimed in the correct direction, but rapid, iterative learning is still the norm.

7:48:07 AM