Eric Hartwell's InfoWeb

Thursday, April 15, 2004

Nothing Gives You A Buzz Like Starbucks - That's "physically dependent," not "addicted".
The Wall Street Journal hired a laboratory to test the most widely available "ready-made" coffees and learned that house blends at Starbucks, Gloria Jean's and other gourmet coffee chains have an average 56 percent more caffeine than samples tested at 7-Eleven Inc. stores and 29 percent more than those at Dunkin' Donuts nationwide. "In pursuit of a bolder taste, coffeehouses typically brew their blends much stronger than a trusty old cup of Folgers," the Journal reports. But a powerful side effect is the unusually high levels of caffeine, and that raises the question of which factor is most responsible for such great customer loyalty among coffeehouse customers: the strong taste of the coffee, or its habituating effects. [Houston Chronicle quoting Wall Street Journal "$$The Caffeine Count In Your Morning Fix$$"]

Superman and Seinfeld's AmEx ad: This AmEx ad, starring Jerry Seinfeld and Superman (with the voice of Puddy/The Tick), is unbelievably funny and irreverant enough that I can hardly believe that DC/AOL/Time-Warner licensed Supe for it. (via Paul Boutin) [Boing Boing 4/5/2004]