Friday, 10 January 2003

Online Advertising Has Lost the Plot . . . Corporates in the Know Blog! Most corporates have lost the plot on the Internet. As Meryl.Net Articles points out:  Most agree that online advertising has failed. The people who have done offline advertising are applying the same rules and concepts when creating online advertising. The first rule that online experts learn: writing for the Internet is not like print journalism. The second rule: you can have all the whiz-bang graphics and flash you want, but words make the sale. Words load faster than graphics-laden Web pages. But wait! How do people arrive at Web sites? Sure, some of the biggies like Amazon and eBay need not worry about search engines as they’ve established themselves with online presence that everyone knows. Small businesses and lesser known companies have to rely on search engines to lead the troops to their sites. Email newsletters are another way to reach people, but how do they find out about the newsletter in the first place? Unless it’s a referral, it’s most likely through the Web site. Some corporates have found a high-content answer that really gets readers and builds relationships -- Blogging. Just look at Ray Ozzie's Weblog from Groove. The Corporate site is necessary and provides informaton about the company. But it is Ray Ozzie's site that build a relationship with customers, uses the FreshBot principle of getting new stuff in Search Engines on a daily basis. Ray Ozzie has more than 2,000 people come to his weblog door a day. Through weblogs, Ray Ozzie is building fresh content daily, building a conversational style with his readers and has real opportunity to talk about his software products and concerns surrounding them. Beats SPAM anyday!! Goodbye flashy advertising, wizbang gadoodles that littler my email box each day. I do not mind if Corporate put wizbang gadoodles on their website -- then we have a choice whether or not to view it. Content, relationships, networks, links and carrying the conversation and knowledge building on is the core of the web. Those who are really up with the develoment of the web know this and are blogging. Those who are less Technate, continue to SPAM us all and cause us all a garbage destruction problem. 5:24:28 AM