permalink for this date   Saturday, 28 December 2002


Microcontent Defined

Organized means of publishing small texts online by individuals. Such publishing is accomplished using organized means of disseminating links or the text itself. Publishing may include one or a combination of: email, weblogs, ezines, automated instant messaging (robot initiation or responses), and/or eDocs. 

Sites that discuss Microcontent include:

Some ideas about Micrcontent that others have voiced:

Microcontent is meme-sized pieces of the Internet. We've discovered in the last few years that navigating the web in meme-sized chunks is the natural idiom of the Internet. So it's time to create a tool that's designed for the job of viewing, managing, and publishing microcontent. This tool is the microcontent client. [Magazine]

Today, microcontent is being used as a more general term indicating content that conveys one primary idea or concept, is accessible through a single definitive URL or permalink, and is appropriately written and formatted for presentation in email clients, web browsers, or on handheld devices as needed. A day's weather forcast, the arrival and departure times for an airplane flight, an abstract from a long publication, or a single instant message can all be examples of microcontent.  [Magazine]

‘Microcontent’ is Jakob Nielsen’s word to describe the short bits of text which carry disproportionate weight on a website. Their specific role in relation to a site’s information architecture means that titles and headings, in particular, require special attention. [Website]


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