Monday, August 19, 2002

Blogs as PR tool?  The Public Relations Society of America has an article on their web site that explains the value of a blog as a new media PR tool.  The article is entitled, "Pitching Blogs: Latest Type Of Online Media Vehicle May Provide Valuable PR Opportunities" by Lloyd Trufelman and Laura Goldberg.  It's all about outreach. 2:38:49 PM

MSNBC is running a story about the blog-o-sphere. I get a mention, but no links to anyone. If you don't link, you're still ink! [Adam Curry: Adam Curry's Weblog] This is a rather long and thorugh article on the blog-o-sphere.  I wish though it would have spent more time covering the k-logs and corporate blogging.  I think that is where the biggest changes and contributions blogging will make in the next couple of years will happen. 11:23:13 AM

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