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Saturday, November 23, 2002
![[Item Permalink]](http://radio.weblogs.com/0112083/images/ur_bullet.gif) Epidemic ideas --
How does an idea originate? At one point, or at several points simultaneously? The Tipping Blog is an article by John Hiler about "How Weblogs Can Turn an Idea into an Epidemic". In weblogs, you can reconstruct later how an idea spead, mutated, and generated an avalance of repercussions. Here is an extract from the article:
Understanding how Link Mavens and Connectors work transformed my thoughts of how ideas spread. You can literally see the process take place online in a way that is virtually impossible in real life. [...] It's generally a five-step process:
- An Expert (one might call her a Content Maven) Writes or Creates something interesting and puts it online (creating the critical component of any online ideavirus: the link)
- A Link Maven comes across the link, and blogs it to their site
- A Connector finds the link and blogs it to their site (or the aforementioned Link Maven has Connector-like traffic levels)
- The link starts to Tip within the weblog community
- The link Tips beyond the weblog community, as the rest of us find out about it
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