Book Reviews


[Day Permalink] Thursday, December 4, 2003

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The Scobleizer Weblog points to Michael Gartenberg on Nothing worse though than a PR flack with a 40 slide presentation that's mostly background: "I hated it when they started out with PowerPoint slides about their company and their mission. Damn it, hook me first! Show me the product and give me a demo. Then explain how great your management team is. Or, even better yet, forget that part. I really don't care. My readers don't care. They care about whether your product will solve their problems. If they care about your management team or your mission statement, they can read that on your website or ask you."

Well said! Most presentations should be cut in half or less, for example to 5 slides, instead of 20 or 40 slides. Don't spend several slides telling who you are. First, ask questions. Second, tell what you can do to help.


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Guy Suddenly Realizes He'll Never Have 10,000 Songs: "Just four days after purchasing a brand new 40 GB iPod, Mac user Scott Bauer realized he will never in his natural life own enough music to fill the device."