Monday, September 30, 2002

Yahoo getting health conscious. As this article on CNet describes, Yahoo thinks one of the ways out of its ad slump is to go where the "big money" is...pharma companies. This puts them squarely in the wheelhouse of WebMD/Medscape. It will be interesting to see where they get their content, how they position it and, ultimately how they perform in this market. It's not an easy one for newcomers to tackle. Particularly in terms of experience dealing with Pharmas... 8:28:43 AM    comment []

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