Back in NY, having returned from AAFP. Here are the Top 3 takeaways:
1) There are some very smart docs out there who know an awful lot about computers, software and the right way to apply both to the practice of medicine (see my post below from Friday).
2) There are some very smart docs out there who know nothing about computers, software and the right way to apply both to the practice of medicine. BUT, they're learning and that's good. And important. But there are an awful lot of docs who we spoke with over the three days of the conference who didn't understand the concept of a "username" in registration and couldn't decide if they wanted an HTML or Text newsletter because they didn't know what that meant. Yes, we already knew this (but it still amazes me) and, yes, we will be making changes at Medscape based on it.
3) If you are planning to exhibit at next year's AAFP, try not to be across from a kid-friendly booth like Prevacid's antique fire truck display. It was fun to watch the kids have fun, but was a little distracting (best moment: the four year old who was on the back of the truck and kept yelling "Fire in the Hole!!! Fire in the Hole!!!" over and over again. Where did he learn that?)
8:50:40 PM 
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