Wednesday, February 12, 2003

Google is Brand of the Year Absolute proof that (at least on the net) advertising does not establish brand. Usable functionality wins every time. Solve a problem for your users and make it easy for them to do so and your brand will win. Very simple. Very cheap. And very scary for all those ad agencies, brand consulting organizations and marketing gurus who make up the "advertising industry." 1:39:07 PM    comment []

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