Maybe not the death of newsprint, but certainly a good start.
Advice For Newspapers That Want To Shift. J-Log found a great new journalism blog called HypergeneMediaBlog. It explores the impact of new technologies on and their possible adaptions by media companies in much the same way I try to explore new technologies and libraries. Here are a couple of samples.
- Putting Ads into RSS Feeds
"Why not turn your classified advertising into a helpful service, like an RSS feed? Let your customers customize the ads they want to see or simply offer more specific choices - (e.g. rss_used_foreign_cars_saab.xml, rss_apts_for_rent_zip_90210.xml). This would more than pay for the deployment and maintenance of free RSS news feeds, and perhaps leave some money left over for, ahem, profits. If news media don't do this soon, sites like Ebay and Monster are going to beat you to it."
- Is Broadband the Killer App for News?
"In June of this year, the folks at the Pew Internet & American Life Project released a study that went somewhat overlooked by purveyors of blogs, collaborative publishing, etc - The Broadband Difference: How online Americans' behavior changes with high-speed Internet connections at home....
This stats in this study lead us to recommend that media outlets interested in targeting audience participation in the journalistic process might expect broadband users as their early adopters, and should plan accordingly. These users are sophisticated Net vets - they will see immediately through shoddy attempts at online community.
The report also suggests that the most voracious consumers of online news and information are broadband users. Ridiculous deep linking policies (cul-de-sac thinking) and shovelware content are not going to keep these readers loyal and coming back for more. They're more likely to find what they're looking for in the Slashdot communities and smart aggregators such as Google News."
Naturally, HypergeneMediaBlog has its own RSS feed. [The Shifted Librarian]
6:42:10 AM 
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