1. Great Groups start with superb people. In Great Groups the golden rule "hire good people" is pushed to the extreme.
2. Great Groups made of people who can work together. Great Group will not happen if it is made of geniuses, but they cannot work together towards the shared goal.
3. Every Great Group has a strong leader. Great Groups don’t need leaders to be saints, but they require for leaders to be absolutely thrustwordy as far as project is concerned.
4. Great Groups are extremely focused on the project at hand. The project is all they see.
5. Great Groups ship. Such groups are inherently action oriented. Even though people thoroughly enjoy the creative process, everyone if focused on one single thing – end result.
6. Leaders of Great Groups give them what they want and free them from the rest. People in Great Groups have the right tools, they have the right working environment, they are spared from bureaucracy and excise.
7. In Great Groups the right person has the right job. In such groups people are not interchangeable. They feel that they are the only once in the universe who can do the job.
8. Great Groups see themselves as winning underdogs. Great Groups don’t merely produce the product – they "win".
9. Great Groups always have an enemy. The group cannot "win" without having a natural or manufactured enemy.
10. Great Groups think they are on a mission from God. Great Groups don’t just produce something – they are "making a dent in a universe".
11. Every Great Group is an island – but an island with a bridge to the mainland. It is the job of the leader to create island and to be that bridge.
12. Great Groups are optimistic, not realistic. This is how such groups are able to do what others say cannot be done.
13. Great work is its own reward. Vast majority of people involved in a Great Group did so not because of money, but because of the insane fun they had in the process.