Beware of Recruitment Agencies. I spotted this recent ad at mad.co.uk:A New Vacancy... Award winning conceptual team is required for this fantastic opportunity to join leading integrated agency to create first class brand led creative promotional advertising for a major drinks brand across UK, Europe and internationally. You'll have top SP agency experience and really understand all elements of the SP mix from ambient to sampling and even the odd on-pack, equally you could be working on TV. Booze or Fags experience ideal. So I thought: great! I've done lots of Sales Promotion in the past, I'm now more than 20 years in the business, this shouldn't be a problem at all. And I know a copywriter to team up with. Enter Bruzas & Graves, the recruitment agency. Jane Bruzas finally rang me back, after having trouble finding my CV, which I handed in personally as a print out, because apparently they can't read PDFs at their office (I sent my CV three times: a PDF; a stuffed PDF and as a zipped PDF. No luck there. And they work for ad agencies? They can't open PDFs?? Jeez...) The dialogue was as follows: Jane: You've done SP in the past? Me: Yeah, lots of it. Effem petfood, Reemtsma cigarette brands, Colgate-Palmolive - you name it! Jane: Was that in the UK? Me: No, that was in Germany. But I've moved to England about 10 years ago, have worked in the US, in Germany, in Belgium and of course UK. Jane: Nah, I'm sorry, I don't think you're suitable for the job. My client wants people with knowledge of the UK market. I don't think you're suitable. I'm sorry. Now who's mad here? I mean - an instore poster is still an instore poster. A shelf wobbler is still a shelf wobbler. A display is a display. There is just no friggin difference between the UK market and the continental market. B & G don't know anything about the job. So much for my rant. Sorry about this. I just had to get it out. Injustice. Recruitment Agencies. I hate them all.
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