 Modes and Motors. Wow. More art. A 1938 General Motors brochure about car design. Wonderful illustrations.What follows in the brochure's next 30 pages is a short history of global art ("Wherever artistic geniuses lived and dreamed, they left behind them evidence of their hopes and ambitions and desires[sigma]") and then a lengthy examination of the industrial design process. What makes this booklet notable is not just its breathless prose, but the degree to which GM lavished artistic integrity on what was just publicity material. With its lovely (and uncredited) art deco illustrations, Modes and Motors is a work of art in itself.
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