Interaction for the masses?

Seems like an interesting possibility for expanding and recognizing the power of blogs...

Marketing Magazine.  Jim Carroll. Corporate weblogs.

It likely won't be too long before we see an official Harley-Davidson blog that features ongoing commentary, news and updates from an "evangelist" within the Harley organization. Featured within the main Harley-Davidson site, the effort will emerge as a powerful means by which the company can further cement its digital relationship with its customers. Harley has a new model coming out? It's reported directly to Harley fans through the blog. Someone is doing a cross-country bike ride on a Harley with the monies collected going to a charity? Write it into the blog. A new Harley ad is released? Link it in the blog, and viewers will follow.

7:37:57 AM    

More e-book info

E-Books Fly the Friendly Skies. In-flight ads tout e-books' portability to United Airlines passengers. Also: A new way to check out e-books ... fee-based courses from BN.com ... and more in M.J. Rose's notebook. [Wired News]

7:35:57 AM    

Digital Rights and E-books

BusinessWeek: A Case to Define the Digital Age. A Supreme Court ruling against the CTEA would be the first major victory for digital-rights activists, who want more books, music, and images to enter the public domain. And it would be a grand defeat for corporations, which claim they would forfeit billions in lost revenues. [Tomalak's Realm]

This is going to be useful information for our electronic textbook study

7:29:14 AM