Bill Flitter, VP of marketing at Pheedo, took me and Patrick to lunch today. He's been in the advertising industry for years and sees RSS as a business opportunity.

He knows that advertisers are going to want to reach people who subscribe to feeds. I agree. He's already working with publishers to add advertisements to RSS feeds. He wants to work with industry leaders to build best practices for feed advertising. It's important, he says, that the industry hold itself back and keep from spamming people.

In order for weblogs to improve and big publishers to turn on more feeds, we need to find a workable revenue model. Is Google advertising it? We both see other opportunities for webloggers.

Do you?

8:22:32 AM