For example, in 1990, there were 59 cities in Africa, 118 in Latin America and 359 in
Asia with over one million people each. By 2015, it is estimated that there will be 225 cities in Africa,
225 in Latin America and 903 in Asia respectively with over a million people. At least 27 cities will
have a population of 8 million or more. This implies that about 1,300 cities will account for a population
of 1.5 to 2.0 billion people. These clusters may represent about 1.0 billion BOP consumers
served primarily by the informal economy in clearly identifiable and restricted locales. Access to
these markets can be very efficient.
