Found Objects as collected by John Lawlor :: business blog marketing consultant ::

Tuesday, June 03, 2003

New Google "Contender," End of MS IE: Should You Care?

New Google "Contender," End of MS IE: Should You Care?.

Two product-related news are currently getting a lot of online coverage, so we thought we might put them in perspective for the busy marketer.

Microsoft is stopping development of Internet Explorer as a separate product, and future versions will come only with new operating systems. This only confirms what observers had guessed for a while. A positive way to look at it is that it might in fact revive innovation by giving more air to competitors such as Mozilla (if you remember the browsers war, it's all about "air supply.")

However, this also means that we'll have to bear with IE's inconsistencies for years, because the next Windows desktop version is still two years away, then you need another two years before its roll-out starts to make a difference (there are still people using Netscape 4 out there.) One consequence is that stylesheet-based CSS design is going to remain relatively hard, so creating web pages that look good on all platforms will still cost more money than it should. Microsoft, as a typical W3C member, doesn't respect the standards it contributes to create.

The Register has been hyping a new meta search engine called Turbo10 as if it was a serious new entrant in the market. We won't link to their article because it's either the work of a terminally incompetent journalist, or - and it's more likely - it's a cheap shot to get traffic. Microdoc News debunks this quite properly. We could elaborate even more, but it's shooting at an ambulance at this point. Impact for the online marketer: zero.

Disclosures: I used to work at Microsoft, and I don't generally hold The Register in high regard.

[MarketingFix]

Google It!

20Six: New Blogging Tool and Hosting Company

New Blogging Tool and Hosting Company. Azeem Azhar was telling me about his new company last week, when we both spoke at the BlogTalk gathering. It's... [Dan Gillmor's eJournal]

Google It!

Searchaphobia - Demystifying Search Engine Marketing

Searchaphobia [MediaPost]

Search has gone from a couple of guys running a business in their basement to just about everyone talking about it, trying to understand it, implement it, and perfect it. In a matter of no time, SEO has transformed the industry into a new service offering entirely devoted to search efforts.

Google It!

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