Found Objects as collected by John Lawlor :: business blog marketing consultant ::

Tuesday, January 21, 2003

SEM in 2003.

Search Engine Blog: The State Of Search Engine Marketing, 2003. Google rules the roost

A nice discussion of the issues facing SEM in 2003. This year should certainly be interesting, with the Google, Overture, Yahoo, MSN, and AlltheWeb all likely to be involved in some serious wheeling dealing.

Two trends that many interviewees acknowledged, besides the potential and popularity of this marketing channel, were that search engine optimization is in the process of "growing up", moving beyond pure placement and firmly into the realm of marketing. ROI, conversions, reporting and tracking are becoming increasingly important. The old-school technical exercise of attaining high rankings is perhaps becoming increasingly marginalized. If rankings do not translate into sales, then what good are they? It's no longer enough just to be seen, web sites must put search engine traffic to work.

[MarketingFix]

Google in BusinessWeek.

Two BusinessWeek articles (via gooGuide): Google's Gaggle of Problems. 'sources say Yahoo has grown tired of Google.com's popularity and may soon cut its tie to the company. "The portals have started to get fed up. Over the last three years, Google has stolen 40% of the search market directly at the expense of AOL, MSN, and Yahoo," says Jason Kellerman, CEO of search-technology company LookSmart, which has a deal with MSN.' 'measurements by Web traffic tracker Nielsen NetRatings, AOL [which uses Google's results and ads] and Google.com together get six times the search traffic of Yahoo, the closest competitor.' Will Froogle Be a Google for Shoppers? "As a Google fanatic -- my wife claims I sometimes murmur Google in my sleep -- I was too excited to wait for the final release [of Froogle]. Alas, after some unscientific research and lots of experimenting with the beta version, I have to report that Froogle definitely isn't the best way to find bargains on the Net."... [Google Weblog]

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