Found Objects as collected by John Lawlor :: business blog marketing consultant ::

Tuesday, February 18, 2003

Overture Services, Inc. (Nasdaq:OVER), the world's leading provider of Pay-For-Performance search to Web sites across the Internet, and AltaVista Company, a pioneer in Web search technology, and a majority owned operating company of CMGI, Inc. (Nasdaq:CMGI), today announced that they have signed a definitive agreement under which Overture will acquire AltaVista's business for $140 million in cash and stock.

Oh, what a dance this is becoming. Any bets on when Overture will enter the blogging arena?

J:L

Google It!

Selecting and Evaluating Keyphrases for Search Engine Marketing.

Keyphrases (those phrases that potential customers are using to find products or services on search engines) are the building block of any search engine marketing strategy. It is essential that they are chosen carefully, or else the remainder of the campaign, no matter how effective the implementation, will likely be in vain. [Search Engine Guide]

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