Found Objects as collected by John Lawlor :: business blog marketing consultant ::

Wednesday, March 19, 2003

FindWhat.com Launches ROI Tool. AdAnalyzer helps marketers calculate post-click sales from paid-search programs. [internetnews.com: Internet Advertising Report]

Google It!

Blogging As Alternative to Pay-Per-Click Advertising

Some Marketers Report Discrepancy in Paid Click Reporting.

MarketingExperiments.com Reviews 25+ Web Metrics Solutions

How could three separate web metrics programs be given access to the exact same numbers (526 orders), and yet deliver a set of metrics that are 276 percent apart? (2) How can Google's Adword Select program report 7,706 more clicks than our actual log files report? (3) More importantly, how can a marketing team make effective decisions if they don't have accurate numbers?

Over the last six months, researchers at MarketingExperiments.Com have tracked more than 36,000 orders, studied 800 pages of advice, analyzed more than 10 GB of data, and reviewed 22 web metrics products.

MarketingExperiments asserts that "If someone (1) clicks on your link in Google Adwords, (2) visits your site, (3) returns to Google, and then (4) hits the back button, Google counts this as another billable click." Sounds fishy to me.

[MarketingFix]

Blogging is an alternative to pay-per-click and it is free!

Google It!

Search Engine Optimization Basics Part 2 - Title Tags

Search Engine Optimization Basics Part 2 - Title Tags. Not only is the structure and content of the Title tag used by the search engines when calculating your webpage's relevance, but it is also displayed in most search engine results pages. It therefore needs to be carefully constructed in such a way that it influences your website's position in the SERP, but is also attractive enough to encourage a surfer to click on your link. [Search Engine Guide]

Google It!

Recent Posts from
Blog Answer Man

June 9-10 ClickZ Weblog Business Strategies Conference	5/27/03
Where can I get a current list of blogs feeds organized by subject area?	5/24/03
To Blog Or Not To Blog That Is The Seminar	4/25/03
Interest in Blogging Grows 433% Since January (Google News)	4/7/03
What Does 'BLOG' Stand For?	4/2/03
Is Link Popularity important to business blogs?	3/21/03
Where can I get a comparison of the blogging systems and tools?	3/10/03
What's the connection between Blogs and Google?	3/10/03
How will blogs benefit a dental business?	3/5/03
Blogspeed for BlogAnswerMan - Google Top 10 in 72 hours	3/3/03
Do blogs get search engine results?	2/28/03
Should businesses pay attention to blogging?	2/26/03
What are blog word-bursts?	2/25/03

Recent Posts from our
Blog about Blogs

Successful blog communities	7/17/03
Posts vs Pages - the fundamental difference Between Weblogs and Other Publishing Systems:	6/22/03
Simple Guide to the A-List Bloggers	6/19/03
Perfect Linking Storm (John Lawlor)	5/27/03
Progress with Bloogle (Google and Blogger )	5/27/03
Weblogs (blogs) vs NewsGroups	5/27/03
Using Blogging as a Branding Tool for Consultants	5/27/03
Practical Considerations in Tracing a Blogosphere Story	5/27/03
Blogging Lawyer, Martin Schwimmer, Getting Fan Mail	5/27/03
The three stages of blog-awareness	5/26/03
Google PageRank Explained	5/26/03
The Power of the Blog	5/26/03
When Employees Leave...	5/26/03
XML-based content-lifecycle products	5/26/03
RSS Moves Even More Mainstream	5/26/03
Into Blogging? -- Your Blog Neighborhood	5/26/03
Weblogs as a transformational technology for higher education and academic research	5/26/03
Weblogs in Education	5/25/03
New Feedster Feature: View Last 100 Searches!	5/25/03
Business Blogging, Free Seminar, NYC, June 12, 6:30pm	5/23/03
Guidelines for journalists with weblogs	5/19/03
Sharing Your Site with RSS	5/16/03
Blogophobia - Journalists Debate Closure of Another Blog	5/2/03
Blogging and the eCommunication Paradigms	4/30/03
Book On Radio Userland - Radio Userland Kick Start	4/30/03
Interview with Google's CEO Eric Schmidt Part 2&3	4/29/03

Recent Posts from
John Lawlor's Random Interests Blog

Status reports in the knowledge based enterprise	11/25/03
Pollard on Personal Productivity Improvement	11/25/03
From status report to discovery tool	11/25/03
Transcripts add to a story if handled fairly	11/2/03
WHAT THE BLOGOSPHERE NEEDS MORE OF (UPDATE)	10/18/03
Email Marketing Gets a FAQ	10/11/03
B2B Blogs May Charge Fees, Personal Blogs Questionable	10/11/03
Google's Schmidt Touts Personalization	10/11/03
Google Moves Away From Pagerank?	10/11/03
Missouri Charges Spammers in State Law Test	10/11/03
Democratic National Committee weblog with RSS feeds	10/11/03
Dean Campaign Blog Brainstorms Smartmobbing	10/11/03
Gary Burd explains how Amazon's RSS feeds work.	10/11/03
Heath Row's incredible BloggerCon notes.	10/11/03
HOW TO MAKE YOUR BLOG MORE VALUABLE TO READERS	10/11/03
Current List of SpamAssassin(tm) Tests	8/26/03
Echo Overview Shelley Powers writes a crisp	8/25/03
Switchboard Rolls Out Paid Link Program	8/25/03
Advanced Google News Search	7/25/03
Springer's wisdom: Blogging colleague Joe Territo -- who's cleverly turned his...	7/25/03
Blogs...not as Blogs, but as Websites	7/14/03
About.com Launches Blogs	7/11/03
QuickThreads - QuickTopicPro - ThreadsML	6/25/03
The tangled web of blog conversation	6/25/03
What Is A Weblog by Glenn Reynolds	6/22/03
"Information Impressionists" and "Media Impressionists" are Emerging	6/20/03

March 2003
Sun	Mon	Tue	Wed	Thu	Fri	Sat
						1
2	3	4	5	6	7	8
9	10	11	12	13	14	15
16	17	18	19	20	21	22
23	24	25	26	27	28	29
30	31
Feb Apr