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Wednesday, May 28, 2003

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Searching For The Truth in Search Engine Marketing

Searching For The Truth in Search Engine Marketing [Online Spin - MediaPost]

Search Engine Marketing works. Search continues to be one of the primary elements for any marketer, brand development or direct response, as it drives both awareness and acquisition.

If you are starting to utilize Search, you must first understand the fundamental (Primary) elements that go into an effective campaign. These elements are: <more>


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