Found Objects as collected by John Lawlor :: business blog marketing consultant ::

Thursday, June 19, 2003

SEM (Search Engine Marketing) Cuts Into Yellow Page Advertising

Will Search Marketing Cut into Yellow Page Ad Spend?

The old standby, Yellow Pages, is beginning to take a beating from search engines as more and more marketers realize the benefits of search engine marketing and shift more dollars into it.

A recent seurvey of small and medium sized businesses by the Kelsey Group and OneStat show 43% use web site marketing and 17% use search engine marketing. Most (77%) small businesses still use the Yellow Pages but indicate that more marketing dollars are likely to shift to the web. [MarketingFix]

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Blog Answer Man

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