Found Objects as collected by John Lawlor :: business blog marketing consultant ::

Monday, August 25, 2003

Switchboard Rolls Out Paid Link Program [Internet.com]

Online yellow pages provider Switchboard (Quote, Company Info) announced the availability of new advertising options, offering businesses the chance to insert Web site links on their own listings or on non-commercial listings.

LocalClicks allows advertisers to purchase transactional links on their listings. For example, a local car dealership could pay for links to pages on its Web site that let people sign up for a test drive or see a new car model. The program also allows advertisers to buy links on non-commercial listings. A flower shop, for example, could buy a link on a hospital listing. Advertisers only pay when a user clicks on the links.

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