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Monday, May 17, 2004
 

:: Language and filters ::

David Crystal's book "Language and the Internet" is fairly interesting. I am using it to research aspects of my new book about wireless. David is a formidable linguist and his book reflects the expected analytical professionalism. I wonder what he would make of Google's current apology for offensive search engine results, wherein they explain:

"Sometimes subtleties of language cause anomalies to appear that cannot be predicted"

This is an interesting turn of phrase with all kinds of implications and ironies. That aside, quite why Google has to apologise for search engine results is an interesting question (pre-IPO jitters notwithstanding). But, it reminds us that what we innocently perceive to be in some way unbiased listings are anything but. Ultimately, there is an "algorithm" behind the search and it is "deciding" ranking, not the Internet itself, or its users. Therefore, one could equally say:

"Sometime subtleties in the algorithm cause anomalies to appear that cannot be predicted"

In the wireless world, information filters will become even more selective - necessarily so. Who is going to do the filtering and how?


11:00:37 AM    comment []  


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