Wednesday, January 22, 2003

Blogging for Business Kathleen Goodwin discusses the implications of weblogs as business tools [Meet the B-Blog].  The beauty of the weblog is that it is extremely cheap compared to any toher form of collaboration. But, does it have enough features to do the job? [MarketingFix] The blogging in business meme is picking up.  Here are the applications of blogging the article highlights: B-blogs are highly strategic, here-to-stay desktop tools that can strengthen relationships, share knowledge, increase collaboration, and improve branding. Think of the potential for your e-newsletter strategies: Articles within newsletters can be linked to a blog, extending life and creating a massive conversation. You can offer a bidirectional forum to customers to get true, personal opinions on your products and services. Company experts can start a blog and become industry experts, helping your company edge out competition and, through this interactive forum, draw customers into another exchange of information and thoughts. The beauty of this interplay is you can layer your blog with editorial controls! 12:57:13 PM    comment []

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