LiveJournal Stats The LiveJournal boom.
Did you know that LiveJournal is probably the largest weblog service around? Their users seldom read weblogs outside LiveJournal, which is what makes them less visible to outsiders. Here's a company profile from late 2002 which states that
LiveJournal boasts a total of 782,000+ users. Of these users, 64% are female, 93% are free accounts, and a large majority of the users are between 15 and 21 years of age. The 729,000 free accounts are made possible because of the 37,000 users that pay. When a user pays, they are contributing a little over $2 a month to pay for LiveJournal and the extra features they have access to.
In case you want to see the impressive growth curve, here's a little zipped Excel file for you: LiveJournalStats.zip, based on the data here. (Scroll down to line 625.) I've estimated that if their membership continues to double every year, their user base will surpass in number the population of Canada around 2008.
And here's another post on LiveJournal demographics at Unbounded Spiral, a blog that you'll surely enjoy if you like reading (or writing!) Ross Mayfield's weblog.
[Seb's Open Research]
I don't know where the other 16,000 subscribers went, but its close to being $1M in revenue at 200% CAGR. Expect AOL, Earthlink and MSN to go after this proposition this year with their declining volume of dialup users. But at the $2 price point and 5% penetration, thats only a $48M revenue stream for AOL. So look for more features; the question is how isolationist their implementations will be.
2:07:51 PM
|