Friday, December 27, 2002

Two Fisted Trouble Chris Locke demonstrates that he remains king of monkey business, to which I concede.  But let me clarify my point on Gonzo Marketing for Chris and David Scott Williams. If everyone goes Gonzo everyone goes home.  Vendors will scale people using both technology and real people.  Customers will be saturated with these real people taking their time for conversations to fulfill their referral program quotas. Said customers will have little recourse aside from isolationism. Of course this is a good problem compared to how spam scales and other marketing approaches.  And the point in marketing to be different as well as effective.  Gonzo is perhaps the most real part of the mix -- that happens to be extremely different than current mass convention.  So go Gonzo before everyone else does. 1:53:36 PM    comment [] Good Experience I am thinking of attending the first Gel Conference on creating positive experiences for customers.  Its not until May 2nd 2003, so don't expect any design improvements to this blog until then.  Also, organizer Mark Hurst's blog will give you a taste of it [disclosure: a good friend of mine used to work with Mark].  Let me know if you sign up for it. The purpose of Gel is to explore what it means to create a good, meaningful, or authentic experience. Gel is the only conference of its kind, focusing on experience itself, rather on taxonomies or frameworks that only indirectly relate to experience. We all know a good experience when we see it; at Gel you'll hear the user's perspective, since (designers or not) we're all on the receiving end of experience most of the time. 11:59:26 AM    comment []

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