Asymmetric Marketing John Katsaros in the Internet Acceleration newsletter coins a term for the current state of enterprise marketing:
We’ve started our review of how the enterprise market segments are shaping up for the 2003/2004 horizon and one fact is coming through loud and clear – the days of horizontal marketing of high tech solutions across most industry segments are gone and in their place is something that we’re calling Asymmetric Marketing to describe marketing very deeply in a few segments and thinly in the remaining ones...
The warfare metaphore isn't ideal, but verticalization is a clear trend for most solutions. The market is also trending away from asymmetric information where the seller holds all the cards.
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