Back before there were blogs, my groupthink laboratory was the NNTP protocol, which I used at roughly four levels: workgroup (my new media development team at BYTE Magazine), department (the BYTE editorial team), company (all of BYTE), and world (BYTE's public newsgroups). I learned something then that was, and still is, quite difficult to describe -- but critically important. I call it the principle of scoped collaboration, and I illustrated it in a chapter of my book like so:
The crucial insight, for me, was that a new kind of skill is becoming relevant: the ability to make effective use of overlapping scopes. Here's how I put it then:
If I am seeking or sharing information, why do I need to be able to address a group of 3 (my team), or 300 (my company), or 300,000 (my company's customers), or 300 million (the Usenet)? At each level I encounter a group that is larger and more diffuse. Moving up the ladder I trade off tight affinity with the concerns of my department, or my company, for access to larger hive-minds. But there doesn't really have to be a tradeoff, because these realms aren't mutually exclusive. You can, and often should, operate at many levels. [Practical Internet Groupware]
