Most people outside our field do not realize that there is a content to the study of form and organization. I believe that this is one of the chief reasons our field is commonly thought to have no "there" there. The average person, whether Ph.D. scholar or high school graduate, never notices the structure that organizes their information, because they are so caught up in absorbing and relating to the content. And, in fairness to them, they are not interested in the structure. We are interested in the structure.
