The Numbers Do Lie
If you ever read any of Edward Tufte and his book The Visual Display of Quantitative Information, you know that the manipulation of graphs and comparison of numbers can be deceptive and downright immoral.
Energizer v. Monster Cable: A Battle of Numbers.
Monster Cable Products (perhaps you have their speaker wire), also sells alkaline batteries. The packaging for the batteries claims that they last 25% longer than standard alkaline batteries. Energizer, which, with Duracell and Rayovac, provides 95% of standard alkaline batteries, got an independnet lab to test, and found that Monster batteries lasts 9% less. Here is the false advertising complaint.
Stickler point: Energizer alleges that even Monster's own packaging is an admission of falsity. The packaging shows a bar graph comparing MONSTER batteries which last 230 hours, to Brand A, which lasts 170 hours, and to Brand B, which lasts 190 hours. Energizer alleges that 230 is 18% more than 190, not the claimed 25%. That may be, but I'm of the view that 230 is 21% more than 190. [The Trademark Blog]
7:57:48 PM 
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