Virgin Mobile off to good start.

Virgin Mobile off to good start. Six-month-old Virgin Mobile USA--Sir Richard Branson's cell phone company meant to crack the coveted but hard-to-reach young-adult market--looks to be quick out of the blocks. By Ben Charny, Staff Writer, CNET News.com. [CNET News.com]

Virgin is a great example of knowing your audience, Richard Branson is taking his brand deep into the lives of his target groups.

11:14:49 PM    comment []

U.S. Navy rides the IM wave.

U.S. Navy rides the IM wave. The U.S. Navy is catching the instant messaging wave, launching a portal that lets military personnel connect over IM. By Lisa M. Bowman, Staff Writer, CNET News.com. [CNET News.com]

This is interesting, if the government is getting into it, large corporations who are still resistant shouldn't be far behind.

11:11:15 PM    comment []