03 February 2003

Paper on Weblogs: Section 4 Here comes the fourth section Macromedia is blogging at full speed of my new paper: Macromedia is blogging at full speed   Macromedia has come a long way down the weblog road. A few months ago, the company’s efforts seemed a bit loose and disorganised but nowadays, Macromedia is an undisputable blogged organisation. The “Full as a Goog” weblog lists all Macromedia-related weblogs at http://www.fullasagoog.com/blogsontap.cfm and categorises them according to which Macromedia product they each discuss (Coldfusion MX, Dreamwaever MX, Flash MX, Web Builder), and serves as an aggregation service for news and stories from all of the Macromedia-related blogs. It should be noted that there are more than fifty of them as of January 2003. Some of these blogs are maintained by Macromedia MX product and community managers while others are not. Slightly disturbing is Macromedia’s decision not to include links to any Macromedia-related blogs from its corporate homepage but this is about to change, hints Ed Krimen (2002). Besides, this is counterbalanced by the popularity of several of the Macromedia blogs, as a quick search for any MX product at google will reveal.   Ed Krimen, the Vice President for Community Development at Macromedia who also oversees the Macromedia community managers, the Team Macromedia volunteer program, and the content publishing processes for the Designer and Developer Center at Macromedia, has contributed a manifesto celebrating Macromedia’s innovative approach and advocating the use of weblogs for companies. In his “Blogs are HUGE”, which is hosted at a Macromedia page, he explains his enthusiasm for blogs: READ MORE 11:40:49 AMSay it loud  []