"San Francisco Chronicle" - Yahoo privacy worries. Looks like what little privacy we enjoy online is about to dwindle even further. Ho, ho, ho, boys and girls. Yahoo's announcement this week that it plans to acquire search-engine powerhouse Inktomi for $235 million raises all sorts of troubling questions about who controls information in the electronic ether, as well as how that info gets exploited for commercial gain. [ ... ] It might also give Yahoo unprecedented ability to monitor Internet users' behavior and deluge them with tailor-made advertising based on one's surfing. Yahoo now records and studies all visits by registered users to the thousands of pages constituting the Yahoo network. This includes browsing of listings on the company's Hotjobs online classifieds. Once Yahoo's acquisition of Inktomi goes through, probably within the next three months, it seems fair to wonder if use of the search engine will be similarly monitored by Yahoo. More ominous still, could Yahoo profit from use of Inktomi's technology at other sites, including Amazon.com, EBay and WalMart.com? For example, would someone who searches for computer gear at EBay get swamped with ads for tech companies the next time he stops by Yahoo? Yahoo isn't saying, at least not yet. "We won't provide any details until the deal (with Inktomi) closes," said Diana Lee, a spokeswoman for the company. "At this point, we're not ready to discuss details." [ ... ] Perhaps we can take solace that Inktomi no longer provides search technology to the CIA and the Internal Revenue Service, as was the case until earlier this year. What might Yahoo have done with back-door access to that kind of info? [Privacy Digest]
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