"When Mark Weinberg invited a few friends over for barbecued brats and veggie burgers last summer, he never imagined that what started as a typical dinner party rant would turn him and his friends into stars this week.
The topic that night was 'commercial creep.' Ads everywhere. For example, at the movies. You rush to make the show, sit down at the exact hour noted in the newspaper and on your ticket, only to be assaulted with product pitches even before the trailers hit the screen. Why should you have to waste your time--time you paid for when you bought your ticket--sitting through ads you didn't invite or want?
Sounds like a lawsuit,' barbecue guest Doug Litowitz remarked.
It's always dangerous to say 'sounds like a lawsuit' to a class action lawyer....
But what's three to seven minutes, you say?
To which Scott said: 'It depends on who you ask. Time is the only thing that we really own. So if you ask somebody who's got three days left to live, three minutes is pretty valuable.'
Isn't this a frivolous suit, you say?
'It isn't frivolous to the movie theaters,' said Weinberg, who contends they reap $250 million a year on ads....
For more information, check out their Web site, nomovieads.com. And if you don't think seven minutes is a lot of life, just multiply that by every time you've been to the movies."
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