MediaPost: I-Radio Bands Together
Internet radio stations have banded together and formed the Internet Radio Marketing Group. The group will function as a rep firm very similar to existing offline radio rep firms.
This what is needed for this medium to have a chance at surviving. Just as in the offline world, media buyers do not thave the time to deal with every media outlet individually and this new group offers great promise for Internet radio.
Posted by Steve Hall at 10:43 AM
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[marketingfix]
7:21:02 AM 
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