Thursday, October 2, 2003 Coke to use GPS to track contest winners I'm not sure what's disturbing about this. If you want to play you realize the rules and take your chances. It's a little disturbing, but next year Coca-Cola is planning to give prizes to people who buy special cans of Coke by tracking them down using GPS tags embedded in the cans and bottles and presenting them with prizes including a Hummer H2 and one million dollars in gold. Read... [Gizmodo] 5:34:04 AM    comment [] Telemarketing Honchos: Don't Call Us, We'll Call You Top executives, employees submit numbers even as their organization wages legal fight against registry. [Dan Gillmor's eJournal] 5:07:27 AM    comment [] Negroponte: Tough Times? Go Crazy Nicholas is one of my favourite authors and I'm looking forward to his new book. I'll need to go back and read Being Digital again. Maybe these folks also need to read Chapter 27 in The Professional Service Firm50: Or, Fifty Ways to Transform Your "Department" into a Professional Service Firm Whose Trademarks Are Passion and Innovation (Reinventing Work) The founder of MIT's famed Media Labs wants his researchers to work the lunatic fringe. Out-there concepts could lead to innovation that will give the lab's backers a leg up in today's tough economic climate. Karlin Lillington reports from Dublin, Ireland. [Wired News] 4:56:42 AM    comment []