A question I've heard and tried to answer from a couple of angles is
'So how do you make money if the software is free?' Part of the answer
lies in examining the question's assumptions: I rarely, if ever, made a
profit because a client chose a specific software package: I'm in the
business of consulting, not value-added resale. But that's me. How does
everyone else in the chain profit, or at least benefit? IT Manager's
Journal answers the question in their article "Seven open source business strategies for competitive advantage."
6:26:34 PM 
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