GTN, essentially an advertising agency which produces advertising [mainly for the Auto Industry] and Starnet [MediaDVX division which delivers digital ads via satellite, owned by the Lenfest people] have created an integrated system which uses an order entry system for adertising [owned by GTN] to enable ad agencies to direct digital ads to the right recipients by aligning the GTN order entry information with delivery information in MediaDVX's satellite distribution system. The integrated system does at least three important things:
- It allows ad agencies to maintain control of digital ads from the time the ad leaves the "creative" computers until they reach the local broadcast or cable ad insertion points via MediaDVX's satellite system.
- It reduces the time to deliver digital ads from days or hours, to minutes.
- It thereby increases the amount of time available to the agency to create and customize the ads for local market conditions, essentially creating something like a "just-in-time" ad delivery system.
